Living soils, thriving farms, honest products

Regenerative Agriculture
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Regenerative soil

What we do

We work with farmers to enable them to produce regenerative agricultural products. We build companies to process these products, and bring high-quality regenerative ingredients to markets. We make sure everyone along the value chain — not only farmers — works together to fairly distribute the burden of risk. We supply customers with a selection of regeneratively produced tea, herbs, spices and oils.

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Grounded - what we do
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Honeybush Tea Products
Honeybush Tea
Essential Oils Products
Essential Oils
Dried Natural Ingredients
Natural Ingredients
Products Under Exploration
Under Exploration


Rural economies depend on their natural resources. The farmers we work with operate in ecosystems that are degraded — not only does their own soil need to be restored, but so do the natural areas surrounding them.

Baviaanskloof Landscape


The Baviaanskloof is a remote and breathtaking landscape. A drive into the area is an immersion into wide and wild nature; many of the plants here occur nowhere else on the planet. It is also home to a very special community of people.

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Langkloof Landscape


The Langkloof is situated along the R62, a scenic route in the Eastern Cape of South Africa. This is a geographically varied region, inhabited by diverse communities who either live in small towns, or tucked away along winding dirt roads.

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Simalaha Landscape, Zambia


The Simalaha is a wildlife corridor connecting the Chobe and Kafue protected areas between Botswana and southern Zambia. Elephants once roamed freely in this area, but wildlife has now largely disappeared. Efforts to restore a corridor for animals to migrate across borders again are underway.

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