Living soils, thriving farms, honest products

What we do
We work with farmers to enable them to produce regenerative agricultural products. We build companies to process these products, and bring high-quality regenerative ingredients to markets. We make sure everyone along the value chain — not only farmers — works together to fairly distribute the burden of risk. We supply customers with a selection of regeneratively produced tea, herbs, spices and oils.

Operating companies
Rural economies depend on their natural resources. The farmers we work with operate in ecosystems that are degraded — not only does their own soil need to be restored, but so do the natural areas surrounding them.
The Honeybush Company
The Langkloof is situated along the R62, a scenic route in the Eastern Cape of South Africa. This is a geographically varied region, inhabited by diverse communities where we work with farmers and harvesters to promote the sustainable harvesting and regenerative cultivation of honeybush. With a superb product, organic certification, full traceability and a fantastic team, the Honeybush Company is ready to get tea blends out into the world.
Simalaha Incubator Farm Company
The Simalaha is a wildlife corridor connecting the Chobe and Kafue protected areas between Botswana and southern Zambia. Elephants once roamed freely, but wildlife has largely disappeared and the farmers living next to the corridor are struggling. The Simalaha Incubator Farm Company is working with promising farmers to turn a part of this marginal landscape into a commercially viable, regenerative vegetable farm to create real impact.
Trianon Spices
Spices from the lower Eastern Arc area of mainland Tanzania are of intrinsic high quality. As high value, non perishable cash crops with a growing global market, spices offer the potential for meaningful social impact. Grown near some of the most biodiverse rainforests in the world with a greater emphasis on farming in harmony with nature, spices can be a driver of economic and landscape change, combatting habitat loss and preserving precious biodiversity.
Baviaanskloof Devco
The Baviaanskloof is a remote and breathtaking landscape in the Eastern Cape, South Africa. A drive into the area is an immersion into wide and wild nature; it is also home to a very special community of people. The Baviaanskloof Devco produces organic rosemary essential oils using regenerative agricultural methods and works with the Baviaanskloof Hartland Conservancy to implement regenerative farming and rehabilitation across the entire valley.
Welcome to our blog
Grounded Investment Company (GIC) Launch
Grounded's origin story, partnerships and philosophy Grounded Investment Company is open for mission-driven investors who want to make a tangible impact We are very proud to Read more
Grounded showcased its ingredients at BIOFACH 2022
Products and ingredients Grounded showed its stuff at Biofach 2022, and the world took notice For over 30 years, BIOFACH, the world’s leading trade fair for Read more
Grounded is launching a Regen Facility
Regenerative agriculture and soils, Stories from the landscapes Grounded is launching a Regen Facility Our Regen Facility means we’re committing to walking (and working) Read more