Vision
Living soils,
thriving farms,
honest products.
Mission
To support farmers in their transition towards regenerative agriculture, and help buyers access high-quality, ethical products.
Values
Adaptability
We’re flexible. Every landscape and every farmer is different, so every approach is tailor-made. We’re constantly tweaking and adjusting as we go.
Honesty
We build trusting partnerships. All our relationships are grounded in transparency and mutual-respect.
Courage
We’re adventurous. We’re not afraid to try things that have not been tried before, or go where others fear to tread.
Humility
We know we don’t have all the answers. We depend on the insight and cooperation of our partners to create the best solutions possible.
Openness
We’re in this together. We are receptive to new ideas, and we share what we learn so others can profit from our experience.
Fairness
We seek balance and equity. All our partners must feel justly served.
Origins
While cycling through China and Southeast Asia, Thekla Teunis was struck by the erratic state of agricultural lands in one of Earth’s most fertile regions. Some were vibrant and thriving and existing in harmony with nature, while others were taxed and over-utilized, leaching from the ecosystem at large. After weeks of witnessing this contrast, it was clear that deterioration was a choice–not an inevitably. In 2014 Thekla teamed up with Commonland, an organization dedicated to the large-scale restoration of degraded landscapes. The following year, Thekla met Gijs Boers in Zambia. A passionate advocate of regenerative farming, Gijs had spent the previous three years traveling the world to work with farmers and study best practices. With a shared vision for sustainable agriculture and a kindred spirit of adventure, the two teamed up to help farmers restore their soils, hoping this would also promote fairer economies and more robust food systems. Grounded was born.
Team
Thekla
Teunis
Founder and director
Passionate about building sustainable farming interventions that are reinforced with for-profit principles, Thekla’s background in strategy consulting equipped her to guide Grounded’s practical method and vision.
Gijs
Boers
Founder and director
With a strong financial background and a pragmatic, pioneering temperament, Gijs drives the team with business development, modeling and structuring investments.
Danielle
Petersen
Financial management
A background in auditing and a passion for numbers, Dani adeptly supports all our subsidiaries as well as the Grounded group with financial projections and management.
Alicia
Dean
People management
Alicia is passionate about developing people and efficient processes within organisations. She has experience across multiple industries and is responsible for building Grounded’s scalable human resources function.
Susan
Dreyer
Logistics
Specializing in exports and imports, Susan is a logistics magician. She is responsible for arranging shipments from the landscapes to destinations, according to buyers’ requirements.
Nikki
Greyling Johnson
Product development and OpCo management
Nikki set up her own regenerative agri-business and gained development experience from a global agricultural company, giving her exceptional skills in regenerative agri-business . She assists landscapes with strategic management and product development.
Renée
Engelsman
New business development
With a background in management and strategy consulting, and international experience in agricultural value chain optimisation, Renee supports the Grounded team with organisational direction and spearheads new initiatives in East Africa.
Stephie
Mendelsohn
New business development
Drawing from experience working across Southern and Eastern Africa and her passion for understanding and improving ecological and socio-economic systems, Stephie coordinates new business development and supports the strategy in Zambia.
Ceferino
Cenizo
OpCo management
Passionate about agriculture and its transformative potential, Ceferino’s solid background in marketing and biodynamic farming helps him develop resilient agricultural value chains in the Zambian landscape.
Cindy
van Kester
Marketing and sales – international
With a background in consumer marketing and multinational experience at Unilever, Cindy is fascinated by people and their behavior. She is responsible for mapping markets and developing the marketing strategy for all natural products from the landscapes.
Elzanne
Singels
Marketing and sales – South Africa
Elzanne’s heart lies with local, natural ingredients. With a PhD in the prehistoric use of indigenous plants, she offers insight into the environmentally sustainable cultivation and production of indigenous plant extracts. She is also responsible for co-management of the Langkloof Honeybush Company.
Theresa
Wigley
Visual storyteller
A powerful visual storyteller with a knack for distilling complex information into compelling but simple content, Theresa builds information that shares and expands the Grounded story.
Operating Companies Management
Langkloof Honeybush Company
Evert
Greeff
Operational manager
Evert manages the operations of the Langkloof Honeybush Company and is based in Kareedow, in the Langkloof.
Cleston
van der Rost
Nursery management
Backed by a decade of experience working in the honeybush industry, Cleston is co-manager of the seedling nursery in the Langkloof. He continues to innovate techniques to produce the best quality seedlings.
Denovan
Matick
Nursery management
Novan got excited about honeybush early on in life, and now has ten years experience in the industry. As co-manager of the seedling nursery, he continues to refine the growing processes, while taking a keen interest in the crop’s business potential.
Simalaha I.F.C. (Incubator Farm Company)
Malcolm
Duncan
General manager
Malcolm is a horticultural agronomist with over twenty years of local experience in crop cultivation and farm and operations management. He serves as General Manager for the Simalaha I.F.C. in Zambia.
Jeff
Mwale
Administrative coordinator
With a background in accountancy, financial administration and due diligence, Jeff is the Administrative Coordinator and responsible for all administrative, data collection, financial and compliance processes and requirements for the Simalaha I.F.C.
Mapenzi
Muunga
Farm coordinator
Trained in agriculture and social work, Mapenzi is the Farm Coordinator for the Simalaha I.F.C. and will be coordinating, liaising with and supporting all the farmers that are part of the company.
Supervisory Board
The role of the supervisory board is to ensure Grounded’s strategy contributes to its social mission, and to assist management with strategic advice.
Richard
Davies
Richard has vast experience in business development around wildlife conservation and sustainable use of natural resources. His clients include governments, businesses and NGOs, like the Peace Parks Foundation.
Bas
Hochstenbach
After a career in strategy consulting, Bas founded the tourism company Asilia Africa, connecting business, conservation and social impact.
Manon
Klein
Manon is Director of the supervisory board. For over a decade she has worked for Stichting Doen providing funds to social companies. Currently, she heads the accelerator programs at the Amsterdam Impact Hub.
Vacancies
Our Organisational Goals
1.
Becoming a strong and dynamic support organization for farmers to produce high-quality regenerative agricultural products in a system where the risks and rewards are fairly distributed across the value chain.
2.
Becoming a go-to point for high-quality regenerative ingredients that are 100% traceable.
3.
Being a great organization and a fun place to work. Staying adventurous and sharing the burdens and joys of this journey with our partners.