Living soils,
thriving farms,
honest products.

Grounded Vision


To support farmers in their transition towards regenerative agriculture, and help buyers access high-quality, ethical products.

Grounded's Mission



We’re flexible. Every landscape and every farmer is different, so every approach is tailor-made. We’re constantly tweaking and adjusting as we go.


We build trusting partnerships. All our relationships are grounded in transparency and mutual-respect.


We’re adventurous. We’re not afraid to try things that have not been tried before, or go where others fear to tread.


We know we don’t have all the answers. We depend on the insight and cooperation of our partners to create the best solutions possible.


We’re in this together. We are receptive to new ideas, and we share what we learn so others can profit from our experience.


We seek balance and equity. All our partners must feel justly served.

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While cycling through China and Southeast Asia, Thekla Teunis was struck by the erratic state of agricultural lands in one of Earth’s most fertile regions. Some were vibrant and thriving and existing in harmony with nature, while others were taxed and over-utilized, leaching from the ecosystem at large. After weeks of witnessing this contrast, it was clear that deterioration was a choice – not an inevitability. In 2014 Thekla teamed up with Commonland, an organization dedicated to the large-scale restoration of degraded landscapes. The following year, Thekla met Gijs Boers in Zambia. A passionate advocate of regenerative farming, Gijs had spent the previous three years traveling the world to work with farmers and study best practices. With a shared vision for sustainable agriculture and a kindred spirit of adventure, the two teamed up to help farmers restore their soils, hoping this would also promote fairer economies and more robust food systems. Grounded was born.

Grounded's Origins


Thekla Teunis


South Africa

Founder & Strategic Director

Passionate about building sustainable farming interventions that are reinforced with for-profit principles, Thekla’s background in strategy consulting equipped her to guide Grounded’s practical method and vision.

Gijs Boers



Founder & CEO

With a strong financial background and a pragmatic, pioneering temperament, Gijs drives the team with business development, modeling and structuring investments.

Inge Lok


South Africa

Chief Operating Officer

With a diverse commercial background across emerging and developed markets, Inge is well-placed to support Grounded operationally and drive sustainable growth across the group.

Dani Petersen


South Africa

Financial Management

A background in auditing and a passion for numbers, Dani adeptly supports all our subsidiaries as well as the Grounded group with financial projections and management.

Nikki Greyling Johnson

Greyling Johnson

South Africa

Landscape Strategist – The Langkloof Honeybush Company

Nikki set up her own regenerative agri-business and gained development experience from a global agricultural company, giving her exceptional skills in regenerative agri-business. She strategically manages The Langkloof Honeybush Company and is the driving force behind the company’s exceptional product development.

Cerifino Cenizo


South Africa

Landscape Strategist – Simalaha Incubator Farm Company & Regenerative Agriculture Specialist

Passionate about agriculture and its transformative potential, Ceferino’s solid background in marketing and biodynamic farming helps him develop resilient agricultural value chains in the Zambian landscape.

Renee Engelsman



New Business Development

With a background in management and strategy consulting, and international experience in agricultural value chain optimisation, Renee supports the Grounded team with organisational direction and spearheads new initiatives in East Africa.

Steph Mendelsohn


South Africa

New Business Development

Drawing from experience working across Southern and Eastern Africa and her passion for understanding and improving ecological and socio-economic systems, Stephie coordinates new business development and supports the strategy in Zambia.


South Africa

New Business Development

Given his experience in financial investments, Eric brings a unique perspective to Grounded. His passion for international business, entrepreneurship and regenerative agriculture positions him well to drive business development in Grounded.

Elzanne Singels


South Africa

Landscape Company Manager – The Langkloof Honeybush Company & Platform Manager – Grounded Ingredients

Elzanne’s heart lies with local, natural ingredients. With a PhD in the prehistoric use of indigenous plants, she offers insight into the environmentally sustainable cultivation and production of indigenous plant extracts. Elzanne is an integral member of the platform and marketing team in Grounded and also co-manages The Langkloof Honeybush Company.

Jenny Willis


USA flag

Platform Manager – Grounded Ingredients

Jenny is an avid marketer, communicator and a food systems specialist, with a particular passion for agrobiodiversity, underutilised species and the use of traditional ecological knowledge. Jenny is an integral member of the platform and marketing team in Grounded.

Daniel Fourie


South Africa

Regenerative Agriculture Specialist

With a background in biochemistry and microbiology, Daniel is Grounded’s soil quality expert, and he works closely with the teams and farmers in the landscapes to develop ways to implement regenerative agriculture. He also plays an important role in R&D, soil tests and product quality control.

Alicia Dean


South Africa

People Management

Alicia is passionate about developing people and efficient processes within organisations. She has experience across multiple industries and is responsible for building Grounded’s scalable human resources function.

Susan Dreyer


South Africa


Specializing in exports and imports, Susan is a logistics magician. She is responsible for arranging shipments from the landscapes to destinations, according to buyers’ requirements.

Operating Companies Management

Langkloof Honeybush Company

Evert Greeff


South Africa

Operational manager

Evert manages the operations of the Langkloof Honeybush Company and is based in Kareedow, in the Langkloof.

Cleston van der Rost

van der Rost

South Africa

Nursery management

Backed by a decade of experience working in the honeybush industry, Cleston is co-manager of the seedling nursery in the Langkloof. He continues to innovate techniques to produce the best quality seedlings.

Denovan Matick


South Africa

Nursery management

Novan got excited about honeybush early on in life, and now has ten years experience in the industry. As co-manager of the seedling nursery, he continues to refine the growing processes, while taking a keen interest in the crop’s business potential.

Simalaha I.F.C. (Incubator Farm Company)

Malcolm Duncan



General manager

Malcolm is a horticultural agronomist with over twenty years of local experience in crop cultivation and farm and operations management. He serves as General Manager for the Simalaha I.F.C. in Zambia.

Jeff Mwale



Administrative coordinator

With a background in accountancy, financial administration and due diligence, Jeff is the Administrative Coordinator and responsible for all administrative, data collection, financial and compliance processes and requirements for the Simalaha I.F.C.

Mapenzi Muunga



Farm coordinator

Trained in agriculture and social work, Mapenzi is the Farm Coordinator for the Simalaha I.F.C. and will be coordinating, liaising with and supporting all the farmers that are part of the company.

Supervisory Board

The role of the supervisory board is to ensure Grounded’s strategy contributes to its social mission, and to assist management with strategic advice.


South Africa

Richard has vast experience in business development around wildlife conservation and sustainable use of natural resources. His clients include governments, businesses and NGOs, like the Peace Parks Foundation.


South Africa

After a career in strategy consulting, Bas founded the tourism company Asilia Africa, connecting business, conservation and social impact.



Manon is Director of the supervisory board. For over a decade she has worked for Stichting Doen providing funds to social companies. Currently, she heads the accelerator programs at the Amsterdam Impact Hub.

Plant Section Separator


Our Organisational Goals

Our Organisational Goals


Becoming a strong and dynamic support organization for farmers to produce high-quality regenerative agricultural products in a system where the risks and rewards are fairly distributed across the value chain.

Our Organisational Goals


Becoming a go-to point for high-quality regenerative ingredients that are 100% traceable.

Our Organisational Goals


Being a great organization and a fun place to work. Staying adventurous and sharing the burdens and joys of this journey with our partners.

Want to join our team?

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