The area is a locus for apple farming in South Africa, a crop that requires heavy irrigation. It is also rich in biodiversity, home to several indigenous honeybush species. Although honeybush is currently threatened by extinction because of overharvesting, when gathered correctly, it is an interesting alternative to water-taxing apple farming. Honeybush can be processed into a tasty and healthy herbal tea, or into extracts used in food or cosmetics.
We decided to work together with a group of farmers, harvesters, and an NGO partner, to create a company that would promote the sustainable harvesting and regenerative cultivation of honeybush. The Honeybush Company (formerly known as The Langkloof Honeybush Company) was established in 2018 and is now working hard to get these fantastic teas and products to market. This is not without its challenges, but the team is dedicated to creating a high quality product that contributes significantly to water-secure farming methods, and protects the critical biodiversity in this area.