Regenerative agriculture sounds fantastic for so many reasons, but we’ve experienced firsthand the challenges of working at scale. For many farmers, switching to regenerative requires a significant change to how they operate, and often a complete redesign of their business model. When farmers change their production methods and crops, they also need to access different markets. All this requires skills, cash, networks, and, most importantly, time.
This is still a pioneering branch of the agricultural industry, and our food system is not equipped to support farmers who practice regenerative organic agriculture. Processing and storage facilities are not built with niche product streams in mind but made to deal with large volumes of uniformly produced goods. Consumers can’t buy into the regenerative way and support these farmers if brands can’t access ingredients that can be traced back to their farms.
Since 2013, we have walked this journey alongside farmers. We’ve made many mistakes, and learned a lot along the way. You can read our stories on our blog.