From seed to system change, Grounded’s journey to a regenerative future
Our origins
In 2016, Grounded began building agri-processing ventures from scratch. Through hands-on experience we learnt what it’s like on the ground: from the intricate dynamics of the living soil food web to the inner workings of pepper threshing machines, from the nitty-gritty of meeting product specifications for specific buyers to shipping and logistics.
Our team discovered that transforming value chain dynamics means addressing the entirety of the system, rather than isolated segments. We learnt just how complex and interconnected the issues are at the intersection of agriculture, livelihoods, food systems, degradation and conservation. While these systemic challenges can perpetuate in a negative cycle and there is no silver bullet, we see opportunities to change this system for the better.
Our purpose is to make farming more profitable for producers in Africa and facilitate their transition to regenerative farming systems that create an abundance of life above and below the ground. We do this by actively taking positions across the value chain via the Grounded Investment Company, Grounded Ventures (The Honeybush Company and Simalaha Incubator Farm Company), Grounded Ingredients and our Regen Ag Facility.
Our timeline
Our timeline
Values
Adaptability
We’re flexible. Every region and every farmer is different, so every approach is tailor-made. We’re constantly tweaking and adjusting as we go.
Honesty
We build trusting partnerships. All our relationships are grounded in transparency and mutual-respect.
Courage
We’re adventurous. We’re not afraid to try things that have not been tried before, or go where others fear to tread.
Humility
We know we don’t have all the answers. We depend on the insight and cooperation of our partners to create the best solutions possible.
Openness
We’re in this together. We are receptive to new ideas and we share what we learn so others can profit from our experience.
Fairness
We seek balance and equity. All our partners must feel justly served.
Team
Want to join our team?
Partners
We are proud to collaborate with partners who share our unwavering commitment to a more sustainable future. Together, we are all working to restore and rejuvenate our planet, nurturing not only the soil beneath our feet but also the communities around us.
