Grounded brings to market wild and cultivated natural ingredients from farmers in Africa. These ingredients have been grown using regenerative agricultural practices.
Regenerative agriculture is a way of farming that goes well beyond organic and sustainable principles, aiming to reverse the decline of an agro-ecosystem and kickstart a new system that is continually restoring itself. In this model, the farmer, the soil and the biodiversity all become richer. By increasing the carbon content of the soil, it also means we’re contributing to combating climate change.
Getting to a fully functioning regenerative operation is a long process, achieved by incremental successes. To monitor our progress and ensure we’re living up to our values, we established our own sourcing guidelines, which we use in each of the landscapes where we work.
Our guidelines incorporate standards set by market-recognized certification schemes, such as Organic and Regenerative Organic, and Fair Wild.
Our Sourcing Guidelines are based on are the following principles:
1. The ingredients we source and farming practices we employ improve soil quality
2. Wild harvesting follows sustainable management plans
3. Farmers receive a fair share of the value created by their product